The historic center of San Francisco is the northeast quadrant of the city anchored by Market Street and the waterfront. It is here that the Financial District is centered, with Union Square, the principal shopping and hotel district, and the Tenderloin nearby. Cable cars carry riders up steep inclines to the summit of Nob Hill, once the home of the city’s business tycoons, and down to the waterfront tourist attractions of Fisherman’s Wharf, and Pier 39, where many restaurants feature Dungeness crab from a still-active fishing industry. Also in this quadrant are Russian Hill, a residential neighborhood with the famously crooked Lombard Street; North Beach, the city’s Little Italy and the former center of the Beat Generation; and Telegraph Hill, which features Coit Tower. Abutting Russian Hill and North Beach is San Francisco’s Chinatown, the oldest Chinatown in North America. The South of Market, which was once San Francisco’s industrial core, has seen significant redevelopment following the construction of AT&T Park and an infusion of startup companies. New skyscrapers, live-work lofts, and condominiums dot the area. Further development is taking place just to the south in Mission Bay area, a former railroad yard, which now has a second campus of the University of California, San Francisco, and where the new Warriors arena will be built.

West of downtown, across Van Ness Avenue, lies the large Western Addition neighborhood, which became established with a large African American population after World War II. The Western Addition is usually divided into smaller neighborhoods including Hayes Valley, the Fillmore, and Japantown, which was once the largest Japantown in North America but suffered when its Japanese American residents were forcibly removed and interned during World War II. The Western Addition survived the 1906 earthquake with its Victorians largely intact, including the famous “Painted Ladies”, standing alongside Alamo Square. To the south, near the geographic center of the city is Haight-Ashbury, famously associated with 1960s hippie culture. The Haight is now home to some expensive boutiques and a few controversial chain stores, although it still retains some bohemian character. North of the Western Addition is Pacific Heights, an affluent neighborhood that features the homes built by wealthy San Franciscans in the wake of the 1906 earthquake. Directly north of Pacific Heights facing the waterfront is the Marina, a neighborhood popular with young professionals that was largely built on reclaimed land from the Bay.

In the south-east quadrant of the city is the Mission District—populated in the 19th century by Californios and working-class immigrants from Germany, Ireland, Italy, and Scandinavia. In the 1910s, a wave of Central American immigrants settled in the Mission and, in the 1950s, immigrants from Mexico began to predominate. In recent years, gentrification has changed the demographics of parts of the Mission from Latino, to twenty-something professionals. Noe Valley to the southwest and Bernal Heights to the south are both increasingly popular among young families with children. East of the Mission is the Potrero Hill neighborhood, a mostly residential neighborhood that features sweeping views of downtown San Francisco. West of the Mission, the area historically known as Eureka Valley, now popularly called the Castro, was once a working-class Scandinavian and Irish area. It has become North America’s first and best known gay village, and is now the center of gay life in the city. Located near the city’s southern border, the Excelsior District is one of the most ethnically diverse neighborhoods in San Francisco. The predominantly African American Bayview-Hunters Point in the far southeast corner of the city is one of the poorest neighborhoods and suffers from a high rate of crime, though the area has been the focus of several revitalizing and controversial urban renewal projects.

The construction of the Twin Peaks Tunnel in 1918 connected southwest neighborhoods to downtown via streetcar, hastening the development of West Portal, and nearby affluent Forest Hill and St. Francis Wood. Further west, stretching all the way to the Pacific Ocean and north to Golden Gate Park lies the vast Sunset District, a large middle class area with a predominantly Asian population. The northwestern quadrant of the city contains the Richmond, also a mostly middle-class neighborhood north of Golden Gate Park, home to immigrants from other parts of Asia as well as many Russian and Ukrainian immigrants. Together, these areas are known as The Avenues. These two districts are each sometimes further divided into two regions: the Outer Richmond and Outer Sunset can refer to the more western portions of their respective district and the Inner Richmond and Inner Sunset can refer to the more eastern portions.

Many piers remained derelict for years until the demolition of the Embarcadero Freeway reopened the downtown waterfront, allowing for redevelopment. The centerpiece of the port, the Ferry Building, while still receiving commuter ferry traffic, has been restored and redeveloped as a gourmet marketplace.

San Francisco is located on the West Coast of the United States at the north end of the San Francisco Peninsula and includes significant stretches of the Pacific Ocean and San Francisco Bay within its boundaries. Several picturesque islands—Alcatraz, Treasure Island and the adjacent Yerba Buena Island, and small portions of Alameda Island, Red Rock Island, and Angel Island—are part of the city. Also included are the uninhabited Farallon Islands, 27 miles (43 km) offshore in the Pacific Ocean. The mainland within the city limits roughly forms a “seven-by-seven-mile square”, a common local colloquialism referring to the city’s shape, though its total area, including water, is nearly 232 square miles (600 km2).

There are more than 50 hills within city limits. Some neighborhoods are named after the hill on which they are situated, including Nob Hill, Potrero Hill, and Russian Hill. Near the geographic center of the city, southwest of the downtown area, are a series of less densely populated hills. Twin Peaks, a pair of hills forming one of the city’s highest points, forms a popular overlook spot. San Francisco’s tallest hill, Mount Davidson, is 928 feet (283 m) high and is capped with a 103-foot (31 m) tall cross built in 1934. Dominating this area is Sutro Tower, a large red and white radio and television transmission tower.

The nearby San Andreas and Hayward Faults are responsible for much earthquake activity, although neither physically passes through the city itself. The San Andreas Fault caused the earthquakes in 1906 and 1989. Minor earthquakes occur on a regular basis. The threat of major earthquakes plays a large role in the city’s infrastructure development. The city constructed an auxiliary water supply system and has repeatedly upgraded its building codes, requiring retrofits for older buildings and higher engineering standards for new construction. However, there are still thousands of smaller buildings that remain vulnerable to quake damage. USGS has released the California earthquake forecast which models earthquake occurrence in California.

San Francisco’s shoreline has grown beyond its natural limits. Entire neighborhoods such as the Marina, Mission Bay, and Hunters Point, as well as large sections of the Embarcadero, sit on areas of landfill. Treasure Island was constructed from material dredged from the bay as well as material resulting from tunneling through Yerba Buena Island during the construction of the Bay Bridge. Such land tends to be unstable during earthquakes. The resulting soil liquefaction causes extensive damage to property built upon it, as was evidenced in the Marina district during the 1989 Loma Prieta earthquake. Most of the city’s natural watercourses, such as Islais Creek and Mission Creek, have been culverted and built over, although the Public Utilities Commission is studying proposals to daylight or restore some creeks.

San Francisco has a diversified service economy, with employment spread across a wide range of professional services, including financial services, tourism, and (increasingly) high technology. In 2012, approximately 25% of workers were employed in professional business services; 16% in government services; 15% in leisure and hospitality; 11% in education and health care; and 9% in financial activities. In 2015, GDP in the five-county San Francisco metropolitan area was $431.7 billion. Additionally, in 2015 the San Jose-San Francisco-Oakland combined statistical area had a GDP of $758.5 billion, which would put it ahead of all but 16 countries.

The legacy of the California Gold Rush turned San Francisco into the principal banking and finance center of the West Coast in the early twentieth century. Montgomery Street in the Financial District became known as the “Wall Street of the West”, home to the Federal Reserve Bank of San Francisco, the Wells Fargo corporate headquarters, and the site of the now-defunct Pacific Coast Stock Exchange. Bank of America, a pioneer in making banking services accessible to the middle class, was founded in San Francisco and in the 1960s, built the landmark modern skyscraper at 555 California Street for its corporate headquarters. Many large financial institutions, multinational banks, and venture capital firms are based in or have regional headquarters in the city. With over 30 international financial institutions, six Fortune 500 companies, and a large support infrastructure of professional services—including law, public relations, architecture and design—San Francisco is designated as an Alpha(-) World City. The 2017 Global Financial Centres Index ranked San Francisco as the sixth most competitive financial center in the world.

Since the 1990s, San Francisco’s economy has diversified away from finance and tourism towards the growing fields of high tech, biotechnology, and medical research. Technology jobs accounted for just 1 percent of San Francisco’s economy in 1990, growing to 4 percent in 2010 and an estimated 8 percent by the end of 2013. San Francisco became an epicenter of Internet start-up companies during the dot-com bubble of the 1990s and the subsequent social media boom of the late 2000s (decade). Since 2010, San Francisco proper has attracted an increasing share of venture capital investments as compared to nearby Silicon Valley, attracting 423 financings worth US$4.58 billion in 2013. In 2004, the city approved a payroll tax exemption for biotechnology companies to foster growth in the Mission Bay neighborhood, site of a second campus and hospital of the University of California, San Francisco (UCSF). Mission Bay hosts the California Institute for Regenerative Medicine, California Institute for Quantitative Biosciences, and Gladstone Institutes, as well as more than 40 private-sector life sciences companies.

The top employer in the city is the city government itself, employing 5.3% (25,000+ people) of the city’s population, followed by UCSF with over 22,000 employees. Third—at 1.8% (8,500+ people)—is California Pacific Medical Center, the largest private-sector employer. Small businesses with fewer than 10 employees and self-employed firms make up 85% of city establishments, and the number of San Franciscans employed by firms of more than 1,000 employees has fallen by half since 1977. The growth of national big box and formula retail chains into the city has been made intentionally difficult by political and civic consensus. In an effort to buoy small privately owned businesses in San Francisco and preserve the unique retail personality of the city, the Small Business Commission started a publicity campaign in 2004 to keep a larger share of retail dollars in the local economy, and the Board of Supervisors has used the planning code to limit the neighborhoods where formula retail establishments can set up shop, an effort affirmed by San Francisco voters. However, by 2016, San Francisco was rated low by small businesses in a Business Friendliness Survey.

Like many U.S. cities, San Francisco once had a significant manufacturing sector employing nearly 60,000 workers in 1969, but nearly all production left for cheaper locations by the 1980s. As of 2014, San Francisco has seen a small resurgence in manufacturing, with more than 4,000 manufacturing jobs across 500 companies, doubling since 2011. The city’s largest manufacturing employer is Anchor Brewing Company, and the largest by revenue is Timbuk2.

Tourism is one of the city’s largest private-sector industries, accounting for more than one out of seven jobs in the city. The city’s frequent portrayal in music, film, and popular culture has made the city and its landmarks recognizable worldwide. It attracts the fifth-highest number of foreign tourists of any city in the United States and is one of the 100 most visited cities worldwide. More than 18 million visitors arrived in San Francisco in 2014, adding US$10.67 billion to the economy. With a large hotel infrastructure and a world-class convention facility in the Moscone Center, San Francisco is a popular destination for annual conventions and conferences.

Some of the most popular tourist attractions in San Francisco noted by the Travel Channel include the Golden Gate Bridge and Alamo Square Park, which is home to the famous “Painted Ladies”. Both of these locations were often used as landscape shots for the hit American sitcom Full House. There is also Lombard Street, known for its “crookedness” and beautiful views. Tourists also flood to Pier 39, which offers dining, shopping, entertainment, and beautiful views of the bay, sun-bathing seals, and the famous Alcatraz Island.

San Francisco also offers tourists cultural and unique nightlife in its neighborhoods.

The port currently uses Pier 35 to handle the 60–80 cruise ship calls and 200,000 passengers that come to San Francisco. Itineraries from San Francisco usually include round trip cruises to Alaska and Mexico. The new Terminal Project at Pier 27 is scheduled to open 2014 as a replacement. The existing primary terminal at Pier 35 has neither the sufficient capacity to allow for the increasing size of new cruise ships nor the amenities needed for an international cruise terminal.

A heightened interest in conventioneering in San Francisco, marked by the establishment of convention centers such as Yerba Buena, acted as a feeder into the local tourist economy and resulted in an increase in the hotel industry: “In 1959, the city had fewer than thirty-three hundred first-class hotel rooms; by 1970, the number was nine thousand; and by 1999, there were more than thirty thousand.” The commodification of the Castro District has contributed to San Francisco’s tourist economy.

Although the Financial District, Union Square, and Fisherman’s Wharf are well-known around the world, San Francisco is also characterized by its numerous culturally rich streetscapes featuring mixed-use neighborhoods anchored around central commercial corridors to which residents and visitors alike can walk. Because of these characteristics, San Francisco is ranked the second “most walkable” city in the United States by Walkscore.com. Many neighborhoods feature a mix of businesses, restaurants and venues that cater to both the daily needs of local residents while also serving many visitors and tourists. Some neighborhoods are dotted with boutiques, cafés and nightlife such as Union Street in Cow Hollow, 24th Street in Noe Valley, Valencia Street in the Mission, Grant Avenue in North Beach, and Irving Street in the Inner Sunset. This approach especially has influenced the continuing South of Market neighborhood redevelopment with businesses and neighborhood services rising alongside high-rise residences.

Since the 1990s, the demand for skilled information technology workers from local startups and nearby Silicon Valley has attracted white-collar workers from all over the world and created a high standard of living in San Francisco. Many neighborhoods that were once blue-collar, middle, and lower class have been gentrifying, as many of the city’s traditional business and industrial districts have experienced a renaissance driven by the redevelopment of the Embarcadero, including the neighborhoods South Beach and Mission Bay. The city’s property values and household income have risen to among the highest in the nation, creating a large and upscale restaurant, retail, and entertainment scene. According to a 2014 quality of life survey of global cities, San Francisco has the highest quality of living of any U.S. city. However, due to the exceptionally high cost of living, many of the city’s middle and lower-class families have been leaving the city for the outer suburbs of the Bay Area, or for California’s Central Valley. By June 2, 2015, the median rent was reported to be as high as $4,225. The high cost of living is due in part to restrictive planning laws which limit new residential construction.

The international character that San Francisco has enjoyed since its founding is continued today by large numbers of immigrants from Asia and Latin America. With 39% of its residents born overseas, San Francisco has numerous neighborhoods filled with businesses and civic institutions catering to new arrivals. In particular, the arrival of many ethnic Chinese, which accelerated beginning in the 1970s, has complemented the long-established community historically based in Chinatown throughout the city and has transformed the annual Chinese New Year Parade into the largest event of its kind outside China.

With the arrival of the “beat” writers and artists of the 1950s and societal changes culminating in the Summer of Love in the Haight-Ashbury district during the 1960s, San Francisco became a center of liberal activism and of the counterculture that arose at that time. The Democrats and to a lesser extent the Green Party have dominated city politics since the late 1970s, after the last serious Republican challenger for city office lost the 1975 mayoral election by a narrow margin. San Francisco has not voted more than 20% for a Republican presidential or senatorial candidate since 1988. In 2007, the city expanded its Medicaid and other indigent medical programs into the “Healthy San Francisco” program, which subsidizes certain medical services for eligible residents.

San Francisco also has had a very active environmental community. Starting with the founding of the Sierra Club in 1892 to the establishment of the non-profit Friends of the Urban Forest in 1981, San Francisco has been at the forefront of many global discussions regarding our natural environment. The 1980 San Francisco Recycling Program was one of the earliest curbside recycling programs. The city’s GoSolarSF incentive promotes solar installations and the San Francisco Public Utilities Commission is rolling out the CleanPowerSF program to sell electricity from local renewable sources. SF Greasecycle is a program to recycle used cooking oil for conversion to biodiesel.

San Francisco has long had an LGBT-friendly history. It was home to the first lesbian-rights organization in the United States, Daughters of Bilitis; the first openly gay person to run for public office in the United States, José Sarria; the first openly gay man to be elected to public office in California, Harvey Milk; the first openly lesbian judge appointed in the U.S., Mary C. Morgan; and the first transgender police commissioner, Theresa Sparks. The city’s large gay population has created and sustained a politically and culturally active community over many decades, developing a powerful presence in San Francisco’s civic life. One of the most popular destinations for gay tourists internationally, the city hosts San Francisco Pride, one of the largest and oldest pride parades.
San Francisco Pride events have been held continuously since 1972. The events are themed and a new theme is created each year. In 2013, over 1.5 million people attended, around 500,000 more than the previous year.

San Francisco’s War Memorial and Performing Arts Center hosts some of the most enduring performing-arts companies in the country. The War Memorial Opera House houses the San Francisco Opera, the second-largest opera company in North America as well as the San Francisco Ballet, while the San Francisco Symphony plays in Davies Symphony Hall.

The Fillmore is a music venue located in the Western Addition. It is the second incarnation of the historic venue that gained fame in the 1960s, housing the stage where now-famous musicians such as the Grateful Dead, Janis Joplin, Led Zeppelin and Jefferson Airplane first performed, fostering the San Francisco Sound.

San Francisco has a large number of theaters and live performance venues. Local theater companies have been noted for risk taking and innovation. The Tony Award-winning non-profit American Conservatory Theater (A.C.T.) is a member of the national League of Resident Theatres. Other local winners of the Regional Theatre Tony Award include the San Francisco Mime Troupe. San Francisco theaters frequently host pre-Broadway engagements and tryout runs, and some original San Francisco productions have later moved to Broadway.

The San Francisco Museum of Modern Art (SFMOMA) houses 20th century and contemporary works of art. It moved to its current building in the South of Market neighborhood in 1995 and attracted more than 600,000 visitors annually. SFMOMA closed for renovation and expansion in 2013. The museum reopened on May 14, 2016 with an addition, designed by Snøhetta, that has doubled the museum’s size.

The Palace of the Legion of Honor holds primarily European antiquities and works of art at its Lincoln Park building modeled after its Parisian namesake. The de Young Museum in Golden Gate Park features American decorative pieces and anthropological holdings from Africa, Oceania and the Americas, while Asian art is housed in the Asian Art Museum. Opposite the de Young stands the California Academy of Sciences, a natural history museum that also hosts the Morrison Planetarium and Steinhart Aquarium. Located on Pier 15 on the Embarcadero, the Exploratorium is an interactive science museum. The Contemporary Jewish Museum is a non-collecting institution that hosts a broad array of temporary exhibitions. On Nob Hill, the Cable Car Museum is a working museum featuring the cable car power house, which drives the cables.

Major League Baseball’s San Francisco Giants have played in San Francisco since moving from New York in 1958. The Giants play at AT&T Park, which opened in 2000. The Giants won World Series titles in 2010, 2012, and in 2014. The Giants have boasted such stars as Willie Mays, Willie McCovey and Barry Bonds. In 2012, San Francisco was ranked #1 in a study that examined which U.S. metro areas have produced the most Major Leaguers since 1920.

The San Francisco 49ers of the National Football League (NFL) were the longest-tenured major professional sports franchise in the city until moving in 2013. The team began play in 1946 as an All-America Football Conference (AAFC) league charter member, moved to the NFL in 1950 and into Candlestick Park in 1971. The team began playing its home games at Levi’s Stadium in Santa Clara in 2014, closer to the city of San Jose. The 49ers won five Super Bowl titles in the 1980s and 1990s.
The San Francisco Warriors played in the NBA from 1962–1971, before being renamed the Golden State Warriors prior to the 1971–1972 season in an attempt to present the team as a representation of the whole state of California. The Warrior’s stadium, Oracle Arena, is currently located in Oakland, California. They have won 5 championships, including their most recent in 2017.

At the collegiate level, the San Francisco Dons compete in NCAA Division I. Bill Russell led the Don’s basketball team to NCAA championships in 1955 and 1956. There is also the San Francisco State Gators, who compete in NCAA Division II. AT&T Park hosted the annual Fight Hunger Bowl college football game from 2002 through 2013 before it moved to Santa Clara.

The Bay to Breakers footrace, held annually since 1912, is best known for colorful costumes and a celebratory community spirit. The San Francisco Marathon attracts more than 21,000 participants. The Escape from Alcatraz triathlon has, since 1980, attracted 2,000 top professional and amateur triathletes for its annual race. The Olympic Club, founded in 1860, is the oldest athletic club in the United States. Its private golf course has hosted the U.S. Open on five occasions. San Francisco hosted the 2013 America’s Cup yacht racing competition.

With an ideal climate for outdoor activities, San Francisco has ample resources and opportunities for amateur and participatory sports and recreation. There are more than 200 miles (320 km) of bicycle paths, lanes and bike routes in the city. San Francisco residents have often ranked among the fittest in the country. Golden Gate Park has miles of paved and unpaved running trails as well as a golf course and disc golf course. Boating, sailing, windsurfing and kitesurfing are among the popular activities on San Francisco Bay, and the city maintains a yacht harbor in the Marina District.

Several of San Francisco’s parks and nearly all of its beaches form part of the regional Golden Gate National Recreation Area, one of the most visited units of the National Park system in the United States with over 13 million visitors a year. Among the GGNRA’s attractions within the city are Ocean Beach, which runs along the Pacific Ocean shoreline and is frequented by a vibrant surfing community, and Baker Beach, which is located in a cove west of the Golden Gate and part of the Presidio, a former military base. Also within the Presidio is Crissy Field, a former airfield that was restored to its natural salt marsh ecosystem. The GGNRA also administers Fort Funston, Lands End, Fort Mason, and Alcatraz. The National Park Service separately administers the San Francisco Maritime National Historical Park – a fleet of historic ships and waterfront property around Aquatic Park.

There are more than 220 parks maintained by the San Francisco Recreation & Parks Department. The largest and best-known city park is Golden Gate Park, which stretches from the center of the city west to the Pacific Ocean. Once covered in native grasses and sand dunes, the park was conceived in the 1860s and was created by the extensive planting of thousands of non-native trees and plants. The large park is rich with cultural and natural attractions such as the Conservatory of Flowers, Japanese Tea Garden and San Francisco Botanical Garden. Lake Merced is a fresh-water lake surrounded by parkland and near the San Francisco Zoo, a city-owned park that houses more than 250 animal species, many of which are endangered. The only park managed by the California State Park system located principally in San Francisco, Candlestick Point was the state’s first urban recreation area.

Colleges and universities

The University of California, San Francisco is the sole campus of the University of California system entirely dedicated to graduate education in health and biomedical sciences. It is ranked among the top five medical schools in the United States and operates the UCSF Medical Center, which ranks among the top 15 hospitals in the country. UCSF is a major local employer, second in size only to the city and county government. A 43-acre (170,000 m2) Mission Bay campus was opened in 2003, complementing its original facility in Parnassus Heights. It contains research space and facilities to foster biotechnology and life sciences entrepreneurship and will double the size of UCSF’s research enterprise. All in all, UCSF operates more than 20 facilities across San Francisco. The University of California, Hastings College of the Law, founded in Civic Center in 1878, is the oldest law school in California and claims more judges on the state bench than any other institution. San Francisco’s two University of California institutions have recently formed an official affiliation in the UCSF/UC Hastings Consortium on Law, Science & Health Policy.

San Francisco State University is part of the California State University system and is located near Lake Merced. The school has approximately 30,000 students and awards undergraduate, master’s and doctoral degrees in more than 100 disciplines. The City College of San Francisco, with its main facility in the Ingleside district, is one of the largest two-year community colleges in the country. It has an enrollment of about 100,000 students and offers an extensive continuing education program.

Founded in 1855, the University of San Francisco, a private Jesuit university located on Lone Mountain, is the oldest institution of higher education in San Francisco and one of the oldest universities established west of the Mississippi River. Golden Gate University is a private, nonsectarian, coeducational university formed in 1901 and located in the Financial District. With an enrollment of 13,000 students, the Academy of Art University is the largest institute of art and design in the nation. Founded in 1871, the San Francisco Art Institute is the oldest art school west of the Mississippi. The California College of the Arts, located north of Potrero Hill, has programs in architecture, fine arts, design, and writing. The San Francisco Conservatory of Music, the only independent music school on the West Coast, grants degrees in orchestral instruments, chamber music, composition, and conducting. The California Culinary Academy, associated with the Le Cordon Bleu program, offers programs in the culinary arts, baking and pastry arts, and hospitality and restaurant management. California Institute of Integral Studies, founded in 1968, offers a variety of graduate programs in its Schools of Professional Psychology & Health, and Consciousness and Transformation.

Primary and secondary schools

Public schools are run by the San Francisco Unified School District as well as the State Board of Education for some charter schools. Lowell High School, the oldest public high school in the U.S. west of the Mississippi, and the smaller School of the Arts High School are two of San Francisco’s magnet schools at the secondary level. Public school students attend schools based on an assignment system rather than neighborhood proximity. Just under 30% of the city’s school-age population attends one of San Francisco’s more than 100 private or parochial schools, compared to a 10% rate nationwide. Nearly 40 of those schools are Catholic schools managed by the Archdiocese of San Francisco. San Francisco has nearly 300 preschool programs primarily operated by Head Start, San Francisco Unified School District, private for-profit, private non-profit and family child care providers. All 4-year old children living in San Francisco are offered universal access to preschool through the Preschool for All program.

The major daily newspaper in San Francisco is the San Francisco Chronicle, which is currently Northern California’s most widely circulated newspaper. The Chronicle is most famous for a former columnist, the late Herb Caen, whose daily musings attracted critical acclaim and represented the “voice of San Francisco”. The San Francisco Examiner, once the cornerstone of William Randolph Hearst’s media empire and the home of Ambrose Bierce, declined in circulation over the years and now takes the form of a free daily tabloid, under new ownership. Sing Tao Daily claims to be the largest of several Chinese language dailies that serve the Bay Area. SF Weekly is the city’s alternative weekly newspaper. San Francisco Magazine and 7×7 are major glossy magazines about San Francisco. The national newsmagazine Mother Jones is also based in San Francisco.

The San Francisco Bay Area is the sixth-largest television market and the fourth-largest radio market in the U.S. The city’s oldest radio station, KCBS (AM), began as an experimental station in San Jose in 1909, before the beginning of commercial broadcasting. KALW was the city’s first FM radio station when it signed on the air in 1941. The city’s first television station was KPIX, which began broadcasting in 1948.

All major U.S. television networks have affiliates serving the region, with most of them based in the city. CNN, MSNBC, BBC, Al Jazeera America, Russia Today, and CCTV America also have regional news bureaus in San Francisco. Bloomberg West was launched in 2011 from a studio on the Embarcadero and CNBC broadcasts from One Market Plaza since 2015. ESPN uses the local ABC studio for their broadcasting. The regional sports network, Comcast SportsNet Bay Area and its sister station Comcast SportsNet California, are both located in San Francisco. The Pac-12 Network is also based in San Francisco.

Public broadcasting outlets include both a television station and a radio station, both broadcasting under the call letters KQED from a facility near the Potrero Hill neighborhood. KQED-FM is the most-listened-to National Public Radio affiliate in the country. Another local broadcaster, KPOO, is an independent, African-American owned and operated noncommercial radio station established in 1971. CNET, founded 1994, and Salon.com, 1995, are based in San Francisco.

San Francisco-based inventors made important contributions to modern media. During the 1870s, Eadweard Muybridge began recording motion photographically and invented a zoopraxiscope with which to view his recordings. These were the first motion pictures. Then in 1927, Philo Farnsworth’s image dissector camera tube transmitted its first image. This was the first television.